ByteDance rival Kuaishou is shutting down controversial app Zynn

Kuaishou Know-how, a Chinese language agency perceived as a ByteDance rival by many, stated on Wednesday it should shut down its controversial short-form video app Zynn later this month. The app was solely obtainable within the U.S.

The agency, which final month stated it had amassed 1 billion monthly active users, didn’t provide an evidence for why it was shutting down the app, which was mired in controversy ever because it launched in Might final yr.

An investigation final yr discovered that Zynn, a TikTok clone, was paying users to observe movies to superficially enhance its rating on the U.S. iOS App Retailer. The app was additionally pulled from the Play Store after experiences discovered the platform was riddled with movies that had been stolen from different apps. It was then pulled from the Apple App Store following related complaints.

In a press release, a Kuaishou spokesperson stated the choice to cease providers of Zynn within the U.S. received’t have an effect on its customers or merchandise in some other market. Kuaishou additionally operates related apps in different markets, together with Kwai, which is in style in South America, and Snack Video within the South Asian area.

“Our technique for the worldwide markets stays unchanged,” stated the agency, which raised $5.4 billion in its Hong Kong IPO early this yr.

The Zynn app failed to draw customers within the U.S. The app had simply 200,000 month-to-month energetic customers in June of this yr, down from about 3 million in August 2020, in keeping with knowledge from the cell perception platform App Annie, which was privately shared with TechCrunch by an business government.

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