This Week in Apps: Android ad prices jump, TikTok resumes, Google Play’s antitrust lawsuit

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the most recent in cell OS information, cell purposes and the general app economic system.

The app business continues to develop, with a record 218 billion downloads and $143 billion in world shopper spend in 2020. Customers final yr additionally spent 3.5 trillion minutes utilizing apps on Android units alone. And within the U.S., app utilization surged forward of the time spent watching stay TV. At present, the typical American watches 3.7 hours of stay TV per day, however now spends 4 hours per day on their cell units.

Apps aren’t only a method to go idle hours — they’re additionally a giant enterprise. In 2019, mobile-first corporations had a combined $544 billion valuation, 6.5x larger than these with no cell focus. In 2020, traders poured $73 billion in capital into cell corporations — a determine that’s up 27% year-over-year.

This Week in Apps presents a method to sustain with this fast-moving business in a single place with the most recent from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and strategies about new apps and video games to attempt, too.

This Week in Apps will quickly be a e-newsletter! Join right here:

Android advert costs leap in wake of privateness updates on iOS

The Wall St. Journal reported this week how Apple’s privateness modifications are altering the world of cell promoting — on this case, advert pricing throughout platforms. The information outlet has been overlaying the broader influence of Apple’s choice to let customers block apps from monitoring them, noting how ad sales, together with Facebook’s ad business, can be affected. (And the way Apple’s own ad business would acquire.)

This week, The WSJ says most customers are declining monitoring on iOS (lower than 33% choose in), and consequently, cell advert costs on iOS have fallen. The outlet cites knowledge from advert measurement agency Tenjin which notes that spending on iOS cell adverts has dropped round one-third between June 1 and July 1. Across the similar time, Android spending rose 10% — a sign that, in the meanwhile, some portion of the advert market has simply shifted platforms. Fb advert spend additionally shifted to Android, with year-over-year progress of 46% for Android customers in Might to 64% in June.

The information follows a narrative this week from The FT, which famous that Chinese language tech giants’ plan to route across the IDFA modifications with CAID (the Chinese language Promoting ID), had failed. Apple blocked updates to apps utilizing CAID, which led to it dropping help and the mission’s failure.

For many app customers, the flexibility to dam monitoring is a welcome change, as far an excessive amount of person knowledge had been shared behind-the-scenes with out customers’ knowledgeable consent. However the full impacts of how the replace will influence app monetization long-term — and in the end which corporations then select to construct on iOS — nonetheless stay to be seen.

37 AGs goal Google Play in an antitrust lawsuit

A bunch of 37 attorneys basic filed a second major antitrust lawsuit against Google, accusing the corporate of utilizing its market energy to stifle competitors. The go well with takes intention at Google’s Play Retailer, which requires customers to pay for apps and in-app purchases utilizing Google’s personal funds system — which supplies Google a proportion of the income. As well as, the go well with alleges that Google makes deceptive safety claims in regards to the want for a walled backyard app retailer like Google Play, to be able to keep its dominant place.

Google responded by calling the lawsuit “meritless” and noting that it ignores the openness of the Android platform, which allows different app shops and sideloading.

First Look: Pok Pok’s award-winning youngsters’ app Pok Pok Playroom reveals off its sound design

Picture Credit: Pok Pok

Lately launched Pok Pok Playroom from Pok Pok, a spinout from app maker Snowman (Alto’s Journey, Alto’s Odyssey, Skate Metropolis), just took home an Apple Design Award within the “Delight and Enjoyable” class for its app launched simply months in the past. In contrast to different youngsters’ apps, Pok Pok guarantees an app that’s extra of a digital “toy” that encourages actual and imaginative play, not a cell youngsters sport. Now the corporate is sharing among the strategies that helped it construct this award-winning expertise.

The corporate says it needed to verify there have been no annoying sounds or repetitive music within the app that will trouble mother and father or get caught in youngsters’ heads. So it labored with its sound designer, Matt Miller, to make sure all of the sounds in Pok Pok Playroom had been sensory accessible and never overstimulating.

Miller usually makes use of what he calls “discovered sounds” — that’s, sounds he created by discovering issues to report — like a soup can, a classic toy sourced from an area thrift store, birds chirping, a spoon knocking on a pinecone and extra. These give Pok Pok Playroom a extra pure really feel than different toys, which might typically characteristic loud or electronic-sounding noises which might be overstimulating for youths and disruptive to these round them.


A new Comscore study offers a take a look at how a lot folks use their preinstalled apps from Apple and Google. Not surprisingly, these built-in utilities and companies — like electronic mail, notes, messaging, maps, images, clocks and extra — dominate folks’s app utilization. 75% of the highest 20 most-used apps on iPhone had been made by Apple, and 60% of the highest Android apps had been made by Google, however right here’s the humorous factor: The examine was paid for by Fb, an organization that’s searching for any angle to make it seem to be it’s not a monopoly. So after all it needed to discover the one different larger apps it might — those that ship along with your smartphone.

Picture Credit: comscore

OnePlus confirmed it’s throttling quite a lot of fashionable apps on the OnePlus 9 and OnePlus 9 Professional to be able to enhance battery life. Apps comparable to Chrome, Twitter, Zoom, WhatsApp, Fb, Instagram, Snapchat, YouTube, Discord, Microsoft’s Workplace apps, Firefox and Samsung Web, had been affected. The difficulty was found as a result of inconsistent benchmarks in testing.

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PayPal was essentially the most downloaded P2P funds app globally in the course of the first half of 2021, in line with Apptopia. Rounding out the highest 10 had been Google Play, Alipay, PhonePe, Money App, Paytm, Venmo, Zelle, Western Union and Remitly.

Private finance app Charlie launched a redesign and a brand new characteristic referred to as Direct Pay, which permits customers so as to add their bank cards to the app to make additional funds towards their debt at their very own tempo. Or they will let the app suggest when it’s finest to make funds towards their bank card debt. The corporate notes its customers at the moment are saving $66 month-to-month, which has added as much as $30K+ of curiosity saved over the lifetime of their loans.


✨ TikTok is piloting a new program that may permit U.S. customers to use for jobs utilizing a TikTok video as a resume. Video candidates are requested to showcase their skillsets and experiences on video, then add #TikTokResumes to their caption. Pilot testers embody quite a lot of employers — like Chipotle, Goal, WWE, Alo Yoga, Shopify, Contra, Movers + Shakers and others. The query is, will TikTokers characteristic these movies on the identical account the place they’ve posted private content material, dances and traits, or will this give method to an increase in Rinsta and Finsta-like TikTok accounts, the place private and extra public content material stays separated?

TikTok can also be testing its personal model of Cameo. The corporate was spotted testing a brand new characteristic that permits followers to pay for a shout-out video from their favourite creators instantly within the app. Based on screenshots of the characteristic, followers can request birthday needs, pep talks and different messages, then pay utilizing TikTok’s in-app foreign money.

Twitter shared a few more ideas it’s desirous about when it comes to new options round dialog well being and privateness. This features a one-stop “privateness check-in” characteristic that will introduce Twitter’s newer dialog controls choices to customers, and others that will permit folks to be extra non-public on the service, or to extra simply navigate between private and non-private tweets or their numerous accounts.

TikTok on Tuesday experienced a widespread technical outage that lasted for over 5 hours earlier than companies had been restored. U.S. customers discovered that many movies weren’t loading throughout this time.

TikTok mum or dad firm ByteDance launched a brand new enterprise arm referred to as BytePlus, which can license the corporate’s numerous applied sciences to different companies. This contains its AR results, laptop imaginative and prescient and machine translation instruments, analytics and testing instruments, and its recommendation engine that helps over 1.5 billion customers. The corporate’s instruments are being utilized by GOAT, Wego, Chilibeli, GamesApp, Webuy, Lark, and others, along with TikTok.

Trump has now sued Fb, Twitter and Google for being “censored.” The businesses enforced their phrases of service in taking down Trump’s account throughout prime social media platforms within the wake of the Jan. 6 assault on the Capitol. Trump’s lawsuit claims his First Modification rights are being violated. The First Modification applies to authorities censorship, not actions taken by companies, nevertheless. Trump possible is aware of this however needed to fire up some headlines.


Picture Credit: Picsart

Standard photo-editing app PicsArt launched a model refresh that features a new identify (Picsart), new brand, and a contemporary new look throughout internet and cell, and extra creator-friendly design flows. The app in the present day has over 150 million month-to-month lively customers worldwide.

Everybody has thoughts on Instagram Head Adam Mosseri’s newest comments the place he declared Instagram is “not” a photo-sharing app. His put up was meant to alert customers to approaching exams that may see Instagram doing extra experiments round the best way to higher characteristic video within the app, however some are taking it as an indication that Instagram is extra totally pivoting to a video-first expertise.

Streaming & Leisure

Reese Witherspoon’s media firm, Hiya Sunshine, is looking for an acquirer. The corporate has reportedly been in talks with a number of suitors, together with Apple, The WSJ mentioned. Whereas the bigger a part of Hiya Sunshine is it TV and film movie enterprise, the corporate additionally operates the guide membership app, Reese’s Book Club, which serves as a spot the place most of the film/TV offers are initially sourced.

Extra Spotify Premium customers are reporting having gained access to the brand new characteristic, introduced in Might, that may permit them to obtain music to their Apple Watch to allow them to hear offline. The characteristic had been graduating rolling out, however seems to now be reaching a worldwide viewers.


Picture Credit: Sensor Tower

Pokémon Go income from participant spending has topped $5 billion as the sport celebrates its five-year anniversary. Based on Sensor Tower, the AR sport now generates $1 billion on common per yr, placing it on the op of the Geolocation AR class globally, forward of others like Dragon Quest Stroll and Sq. Enix.

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The Alto’s Journey collection from Snowman is getting a brand new installment within the type of an upcoming Apple Arcade launch referred to as Alto’s Odyssey: The Misplaced Metropolis. The sport is sort of a particular version of Alto’s Odyssey (the sequel to Alto’s Journey), because it embody additional options and content material that’s deeply built-in, not simply tacked on, together with a brand new location referred to as the Misplaced Metropolis. The sport arrives on Apple Arcade on July sixteenth.

Well being & Health

Amazon launched a brand new, employee-only app referred to as Amazon WorkingWell for its well being and wellness program that features Affiliate-facing help, training and safety-prevention info throughout textual content content material, movies, podcasts, and extra.

Vaccine passport apps have hit 10 million world downloads, in line with knowledge from Apptopia. The agency analyzed the downloads for prime apps together with NHS, VeriFLY, NYS Excelsior, and CommonPass.

Picture Credit: Apptopia

Authorities & Coverage

Chinese language ride-hailing large Didi was pulled from several apps stores in China, together with Apple’s App Retailer. Based on Chinese language regulators, the app was illegally accumulating customers’ private data. Didi mentioned it was making “corrections” and is halting new person sign-ups, however the app for present customers remained operational. China’s cybersecurity watchdog also suggested the corporate delay its IPO, and the app was eliminated from China’s WeChat and Alipay apps for brand spanking new customers.

Safety & Privateness

9 Android apps with 5.8 million mixed downloads had been caught stealing users’ Facebook passwords. A safety agency discovered apps providing photograph modifying, train, horoscopes and utilities that had been tricking customers into coming into their Fb credentials with the promise of eradicating adverts from the app after signing into Fb. Google has banned all of the apps and their builders from the Play Retailer.

10 opioid dependancy remedy apps were found sharing sensitive data with third events, together with a novel identifier on Android, distinctive machine identifiers, telephone numbers, and lists of put in apps. The apps have 180K mixed downloads.

Google launched its July 2021 security update for Pixel which patches just a few “excessive”-priority (however not crucial) vulnerabilities. The replace is rolling out to a variety of Pixel units.

💰 Publishing platform Hiber raised $15 million for its internet platform that permits folks to create user-generated video games, much like Roblox. The corporate additionally presents a creation app for Android units and permits gamers to make use of Safari to create video games on iOS.

💰 Juni, a neobanking app for e-commerce and on-line advertising and marketing corporations, raised $21.5 million in Sequence A funding. The spherical was co-led by DST World and Felix Capital. The banking app has signed up 3,000 companies on its waitlists, of which 200 have now joined.

📈 Neighborhood social networking app Nextdoor said it’s going public via a SPAC. The corporate plans to merge with Khosla Ventures Acquisition Co. II, taking itself public on the similar time. The transaction will worth the enterprise at roughly $4.3 billion, up from its 2019 valuation of $2.17 billion. The app has 27 million weekly lively customers throughout the U.S.

💰 Pleo, a startup providing sensible firm playing cards for SMBs that automate expense experiences, raised $150 million at a $1.7 billion valuation for its service that works throughout internet and cell.

💰 Popshop Stay raised $20 million in Sequence A funding at a $100 million valuation for its livestream purchasing service, obtainable on internet and cell. The spherical was led by Benchmark, and comes after 500% progress of the variety of sellers on the platform within the final 3 months.

💰 Stay video purchasing startup Talkshoplive raised $6 million in a seed extension spherical led by Raine Ventures. The corporate publishes an app that sellers can use with its stay stream purchasing platform.

💰 Indian social commerce startup DealShare, which started as an e-commerce platform on WhatsApp, raised $144 million in Sequence D funding led by Tiger World. The spherical values the corporate at $455 million post-money and will probably be used to assist fund worldwide enlargement.

💰 Indian edtech Teachmint raised $20 million in a “pre-Sequence B” spherical led by Study Capital for its mobile-first, video-first tech platform.

💰 European neobank Bunq, which presents a checking account you management from a cell app, raised $228 million in Sequence A funding that values the enterprise at $1.9 billion. The spherical was led by Pollen Avenue Capital and is the most important spherical for a European fintech.

Rec Room (Android launch)

Picture Credit: Rec Room

Social gaming platform Rec Room, which recently turned the primary VR unicorn, has launched on the Google Play Retailer. The platform initially focused solely the VR market however expanded to different platforms as VR headset gross sales remained sluggish. Just like Roblox and others, Rec Room permits gamers to decorate up their avatars and play video games constructed by different creators. Up to now, the app had been obtainable on iOS, PlayStation 4 and 5; Xbox Sequence X and Xbox One, PC (through Steam), Oculus Quests and different VR headsets. It’s now stay on Android to serve the bigger world market.

OnMail (Android launch)

Picture Credit: OnMail

Electronic mail service OnMail, which has beforehand been obtainable on iOS, launched its app on the Google Play Store. The app goals to unravel customers’ greatest issues with electronic mail, together with these with undesirable mail, electronic mail trackers, and extra. As on iOS, OnMail helps you to settle for or reject senders earlier than they hit your mailbox, blocks spy pixels, nudges you to comply with up on emails, robotically organizes mail into sensible folders (purchasing, journey, packages, occasions), presents straightforward unsubscribe, screens for refunds, checks grammar, makes it simpler to ship giant attachments, and much more.

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Picture Credit: SwoonMe

A brand new startup referred to as SwoonMe goals to repair the issue with superficial relationship apps, the place customers primarily make choices primarily based on how somebody appears to be like of their images. As an alternative, on SwoonMe, you’re taking a selfie which the app converts into an avatar. That is what others will see once they come to your profile. You then report a voice clip to inform others about your self and what you’re searching for in a companion. The result’s that when folks scroll by way of SwoonMe, they’re not making snap choices primarily based on what they’re seeing, however are quite making extra considerate choices primarily based what they hear. When two folks match, the app encourages them to proceed to get to know one another utilizing voice messages and shortly, icebreaker video games — not texting and photo-sharing. As they convey, their avatar will slowly unveil their actual photograph.


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A brand new app from reward card market, Slide, presents customers 4% money again on their purchases on-line and at over 150 fashionable shops, together with Lowe’s, Petco, ULTA, Workplace Depot, Mattress Tub & Past, Chipotle, Panera Bread, Chili’s, DoorDash, Domino’s, Aeropostale, Categorical, H&M, Foot Locker, Loft, REI, GameStop, AMC, Groupon, Southwest Airways, Uber, AutoZone, and others. To make use of Slide and get 4% again, customers open the app at checkout, select their retailer, and enter their precise buy quantity. They’ll then present the barcode to the cashier, or if paying on-line, enter the code. The money again will be transferred to Venmo or PayPal or saved for a future buy.

Customers ought to be conscious the extra money comes at a worth: the information Slide collects from customers will permit corporations to retarget them with adverts and presents throughout units, in line with the app’s Privacy Policy. (Slide says it shares with distributors, comparable to electronic mail advertising and marketing distributors, to advertise Slide; it doesn’t share knowledge with retailers or different outdoors corporations.) The app is free on iOS and Android.

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