This January, Twitter acquired the e-newsletter platform Revue, however till now its integration into Twitter has been minimal; generally whenever you write Twitter threads, you’ll be greeted with a “Hello, wordsmiths” message that tells you about its e-newsletter instruments).
Beginning as we speak, Twitter is testing a characteristic that brings Revue newsletters extra prominently into the Twitter expertise. Some customers on internet and Android will have the ability to see writers’ Revue newsletters seem on their profile beneath their follower counts. Should you click on subscribe, you’ll be prompted to learn a pattern challenge or subscribe utilizing the e-mail deal with linked to your Twitter account. Revue says this characteristic will even roll out on iOS quickly.
The e-newsletter market is heating up — Medium and Quora have each lately launched new monetization buildings, Substack is at present valued at $650 million, and Fb is curating a slate of flashy newsletters on Bulletin. Even Tumblr is trying to cash in on paywalled writing, although its consumer base isn’t thrilled. However with its new front-and-center integration on Twitter profiles, Revue could decide up steam too.
“One of many causes I switched to utilizing their platform was the potential to hyperlink my e-newsletter with my Twitter feed & make it simpler for my followers to subscribe,” Revue author Jewel Wicker tweeted. “Glad the rollout has begun.”
Revue takes a 5% cut of creators’ earnings, plus a normal 2.9%, plus $0.30 processing payment. So, if somebody subscribes to your Revue e-newsletter for $5, you’ll take house $4.30. Comparatively, Substack takes 10% of writers’ income plus processing charges.