Twitter redesigns website with new font, less clutter and high-contrast features

Twitter at present is introducing a revamped model of its web site, which the corporate says will make the location extra accessible, much less cluttered and simpler to make use of. Among the many adjustments, the location is implementing Twitter’s new font, “Chirp,” and it’s altering varied components to turn out to be extra high-contrast, amongst different issues. Quickly, it is going to roll out new shade palettes as nicely, to permit customers to personalize their Twitter expertise additional.

Chirp was first launched in January as Twitter’s first proprietary typeface. Prior to now, the corporate had relied on fonts like SF Professional, Roboto and Helvetica Neue for its model. The objective with Chirp — past giving Twitter its personal type of visible expression — was to supply a typeface that’s sharp and legible for on a regular basis use, but additionally one that might enable for extra character, together with when put into movement or used for model promoting.

On the time of its debut, nevertheless, Twitter had not but dedicated to creating Chirp the typeface for its wider product, although the artistic director for Twitter’s world model, Derrit DeRouen, mentioned it was his “private want” to take action.

As we speak, Twitter is making Chirp a core a part of the brand new Twitter web site.

It’s additionally making all Western-language textual content align left, which the corporate says will make it simpler to learn as you scroll. (Non-Western textual content is unchanged.)

The colours on have been up to date to be extra high-contrast, too, as have the buttons. One notable change is that there’s loads much less of Twitter’s blue on the location. For instance, the tweets and the navigation have now shifted to black when utilizing the default Twitter theme with the white background. And the adjustments to buttons — like Twitter’s “Observe” buttons, as an example — are aimed toward making an important actions stand out, notes Twitter.

These tweaks could seem minor for now, however they may turn out to be extra vital as Twitter rolls out its expanded characteristic set — just like the Tremendous Observe and different options — as they provide the corporate a solution to emphasize specific actions it wished the person to take.

The redesign has eliminated a number of the visible muddle on the display screen, too, like what Twitter refers to as “pointless divider strains.” There are fewer grey backgrounds, in addition to elevated house to make textual content simpler to learn.

The adjustments put together Twitter to make room for a unique kind of on-line expertise that goes past simply sharing text-based posts with the occasional photograph or different media hooked up.

With Super Follow, Twitter is aiming to deliver extra creators onto the platform, and the corporate can be rolling out e-commerce shopping features, a subscription service for energy customers, stay audio with Spaces, redesigned bookmark collections and extra.

However including options might result in a extra complicated expertise, notably for newcomers, as the brand new choices might start to crowd the display screen. That’s why it is sensible that Twitter is redesigning its web site now. Nonetheless, whether or not Twitter customers will admire the replace stays to be seen.

The corporate says at present’s adjustments are simply the beginning of extra visible updates to come back, although it didn’t trace at what these future tweaks might embody. It solely famous that it might roll out extra shade palettes “quickly.”

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